Just Two Minutes: More, Better, Different

Bite-sized dental wisdom in under 2 minutes.

Back to one of my favorite entrepreneurs, Alex Hormozi—he talks about doing More, Better, Different, and it’s such a solid framework for running a dental office.

Here’s the thing: a lot of us fall into the trap of jumping straight to "different" when we want to get to the next level. Shiny new equipment? Ooh, that will definitely bring in more patients. A new course on implants? For sure, that’s going to drive revenue on day one. And I get it—it's new, it’s exciting, and it feels like we’re making progress by focusing on something fresh. That is, until the next course on molar endo comes along, promising to solve all our problems.

But here’s the problem: jumping to different too soon just creates more problems. We get distracted by the “new” and stop focusing on what’s already working or where we can improve.

The approach is simple: do more, better, and different—in that order. Here’s how we can apply it to running a dental office:

More: First, you need to do more of what’s already working. If you’re getting 60+ new patients a month, what’s one lever you can pull to get even more of that result without changing anything else? Is it Google Ads that’s driving the traffic? Cool—then spend more on what’s working. Don’t change your entire marketing strategy or invest in a fancy new tech gadget. Just double down on what’s already giving you results, and keep doing it until you hit a plateau. It’s simple, it’s effective, and it doesn’t require reinventing the wheel.

Better: Once you’ve maxed out doing more, it’s time to focus on doing things better. This is where you improve the processes you already have in place. Can your team answer phones more efficiently? Can your systems for patient follow-up be tighter? Can you make the patient experience smoother? Think about refining what you’ve already built, because a better patient experience often leads to higher retention and better word-of-mouth marketing.

Different: Only after you’ve done more and better do you move on to different. This is where the shiny new equipment or the advanced implant course comes in. But here’s the kicker—don’t fall into the trap of thinking different is the silver bullet. It’s a tool to use after you’ve optimized what you’re already doing.

So, next time you’re tempted to chase the latest trend or shiny new gadget, take a breath and ask yourself: Am I doing enough of what’s already working? Can I make what I’m doing better? Then, and only then, is it time to think about something new.

-Dr. Alex

P.S. Before you go chasing the next shiny object, maybe look at your schedule, your systems, or—crazy thought—your team’s phone skills. The best “new thing” might just be improving what you already have.